Welcome back to the new Modern Seller video series. Each week, I’m sharing strategies that you can put into practice as either a sales professional or sales leader. The series is a great companion to the book, The Modern Seller, which is available on Amazon and Audible.
In previous videos, I covered sales agility and entrepreneurial selling. Now, let’s delve into how modern sellers are social. What is social capital? While you won’t find it on a balance sheet, social capital is every bit as critical to organizational and individual success. It is the most valuable currency in the sales profession. I define it as the collective value of our networks, and the results we create with that value.
Social capital goes beyond today’s hyper-connectivity on social networks. It’s the strategic relationships that create mutual reward, results, and impact.
In The Modern Seller, I introduce a concept called the Social Framework. There are four elements to the framework: mindset, goals, network ecosystems, and habit. This video takes a look at the mindset piece of the framework, and I’ll share three elements of the social mindset:
- Leadership Identity
- Trust
- Generosity
I’ll be back next week with a new video. In the meantime, I invite you to watch my previous videos. And download a free chapter of The Modern Seller to learn more strategies for becoming a Modern Seller.
Our Strategic Selling signature sales training program is now available online. This online sales learning program is ideal for professional services and B2B sales. Get started with 2 free lessons.
Watch now to learn more.