In previous videos, I covered sales agility and entrepreneurial selling. Now, let’s delve into how modern sellers are social. What is social capital?
While you won’t find it on a balance sheet, social capital is every bit as critical to organizational and individual success. It is the most valuable currency in the sales profession. I define it as the collective value of our networks, and the results we create with that value.
Social capital goes beyond today’s hyper-connectivity on social networks. It’s the strategic relationships that create mutual reward, results, and impact.
In The Modern Seller, I introduce a concept called the Social Framework. There are four elements to the framework: mindset, goals, network ecosystems, and habit. This video takes a look at the mindset piece of the framework, and I’ll share three elements of the social mindset:
- Leadership Identity
- Trust
- Generosity
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