Blog
5 Strategies to Build a Business Case Internally for Sales Enablement
Earning executive-level buy-in for sales enablement and sales training is one of the top issues facing sales leaders and sales trainers today. But building your business case doesn’t have to be an impossible task. I’m pleased to have partnered with the Association for Talent Development to provide a series of five strategies you can use to build credibility with the CEO, starting with creating the right culture for sales enablement and sales success.
Celebrate the WINS: Advancing B2B Sales Performance
Do you take time to celebrate your successes? Brandon Lee, founder and CEO of Yip Yip, wants to make sure we all do. In his weekly discussion, “Celebrate the WINS,” he provides a platform for us learn from others while celebrating with those who have found great successes in sales.
I was thrilled to share insights on advancing B2B sales performance with Brandon on a recent episode. You can watch on our website now.
How do you celebrate your wins?
![[Webinar] Insider Secrets Sales Won’t Tell You](https://amyfranko.com/wp-content/uploads/2017/11/organic-1280537_1280-1080x675.jpg)
[Webinar] Insider Secrets Sales Won’t Tell You
Sales enablement isn’t something that usually comes up on the marketing radar – but it needs to now more than ever. As you look toward your 2018 sales and marketing activities, watch this webinar on-demand for actionable insights– 5 Best Practices For Marketing Conversions – Insider Secrets Sales Won’t Tell You.
![[Video] How Modern Sellers Can Prove ROI to Clients and Prospects](https://amyfranko.com/wp-content/uploads/2017/10/entrepreneur-1340649_960_720-960x675.jpg)
[Video] How Modern Sellers Can Prove ROI to Clients and Prospects
Your clients’ ROI expectations have changed. There are two key things to consider. First, modern selling requires that you prove your ROI faster than ever before, now usually within 90 days. Second, it’s important understand the clients’ goals and the value they’re looking to gain from your product, service, or partnership. I share some strategies for proving ROI in this short video. You can view it on our website.
Our Strategic Selling signature sales training program is now available online. This online sales learning program is ideal for professional services and B2B sales. Get started with 2 free lessons.
