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Sales Performance and Leadership Development Insights from Amy Franko
Modern Business Development Skills for CPAs

Modern Business Development Skills for CPAs

As a former sales professional in the tech field turned entrepreneur and consultant, I’ve experienced this first hand. Selling an expertise is more complex than selling a tangible product because prospects can’t see it, touch it, or demo it. On top of that, in the professional services realm, we’re faced with new business development challenges brought on by the new sales economy– like commoditization, falling utilization rates, less loyalty in our client base, pressure to deliver faster ROI, and talent drains. To overcome those challenges, those in professional services need new skillsets.

In a new article for the Pennsylvania Institute of Certified Public Accountants’ CPA Now, I unwrap the five key skills behind the skills for building a better book of business as a modern business developer. You’ll find it at the link below. And watch for my podcast with PICPAs soon, too.

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Podcast: Sage Advice featuring Amy Franko

Podcast: Sage Advice featuring Amy Franko

The Five Dimensions of The Modern Seller The Sage Advice Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. It is produced by Sage, the market leader for integrated accounting, payroll, and payment systems, supporting the...

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Accelerate Your Sales Results Over the Next 90 Days with These Prospecting Strategies

Accelerate Your Sales Results Over the Next 90 Days with These Prospecting Strategies

If you’re like most sales professionals, you don’t love prospecting.

But it doesn’t have to be that way. A prospecting plan that’s strategic and worked consistently improves the quality and quantity of leads in your pipeline.

In my new guest post on the CloserIQ blog, I share four strategies for uncovering new opportunities with your loyal clients, and also opening the door with new prospects. I invite you to try them out over the next 90 days, and let me know your results!

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Podcast Roundup: Top Sales Podcast Appearances

Podcast Roundup: Top Sales Podcast Appearances

I’ve said it before: I’m a big believer in life-long learning. With a very on-the-go lifestyle, I’ve come to enjoy and depend on podcasts as part of my own professional development toolkit.

As I launched The Modern Seller, I’ve also been able to “give back” to the podcast community as a guest on some of the top sales podcasts and leadership podcasts. It’s a role I’ve enjoyed. I’ve had the opportunity to chat with other industry thought leaders and share some of the sales strategies I’ve learned and developed that can help others accelerate their sales results. For today’s post, I’m sharing a roundup of seven of my recent sales podcast appearances.

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Generate More Sales Leads with Strategic Network Referrals

Generate More Sales Leads with Strategic Network Referrals

What are the people you know saying about your company, and you?

This article outlines several strategies to help you create a plan for increasing the number and quality of your referrals. As you’re reading, I challenge you to choose the strategies that will work best for you, or challenge yourself to incorporate a new strategy into your existing referral plans.

Ready to learn more?

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