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SALES PERFORMANCE AND LEADERSHIP DEVELOPMENT INSIGHTS FROM AMY FRANKO

[Video] How Modern Sellers Can Prove ROI to Clients and Prospects

[Video] How Modern Sellers Can Prove ROI to Clients and Prospects

Your clients’ ROI expectations have changed. There are two key things to consider. First, modern selling requires that you prove your ROI faster than ever before, now usually within 90 days. Second, it’s important understand the clients’ goals and the value they’re looking to gain from your product, service, or partnership. I share some strategies for proving ROI in this short video. You can view it on our website.

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Podcast: How to Use Social Capital to Elevate Business Relationships

Podcast: How to Use Social Capital to Elevate Business Relationships

Today’s business environment requires you to thoughtfully expand your networks, to cultivate and leverage them in ways that go beyond traditional marketing and selling. Do you know how to find and make those connections, and turn kernels of a new relationship into a long-term loyal customer?

I’m thrilled that the B2B Growth Show invited me to be a part of their podcast series to talk about the topic of Social Capital. I invite you to take a few minutes to tune in to my conversation with host Jonathan Green.

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How to Use Sales Enablement to Boost Selling Results

How to Use Sales Enablement to Boost Selling Results

One of the most enjoyable parts of researching my upcoming book, The Modern Seller, has been my interviews with industry sales leaders I know and respect. They’ve been thought-provoking and energizing. The Modern Seller will be available in early 2018; in the meantime, I’d like to share some of that wisdom with you. This interview features Pete McChrystal, president and CEO of Accent Technologies, a cloud-based sales enablement company. In this conversation, Pete and I share insights on sales enablement, including some practical advice for how you can improve it within your organization.

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Sales Webcast: 5 Modern Sales Skills for a High-Value Advantage

Sales Webcast: 5 Modern Sales Skills for a High-Value Advantage

The sales landscape evolved. Has your sales organization? Join Amy Franko and ATD for a free, on-demand webcast: Cultivating 5 Modern Sales Skills for a High-Value Advantage. You will learn how to apply modern selling trends to your decision making when developing sales strategy, designing skill building programs, and assessing skill gaps.

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3 Tips to Enable Learning Agility In Sales Organization

3 Tips to Enable Learning Agility In Sales Organization

Learning agility is something that wasn’t even on the radar in the business sector as little as two decades ago. What this means for sales enablement leaders is that learning agility isn’t likely something we’ve been training our team to harness. But it’s one of several key traits that every modern seller now needs to have. 

In a new article for the Association for Talent Development (ATD), I delve into strategies to empower your team to better serve modern customers and create more business value. Consider these four, practical ways you can help build learning agility within your sales force.

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Inspire Sales Success with these 6 TED Talks

Inspire Sales Success with these 6 TED Talks

In my upcoming book, The Modern Seller, I’m reflecting on skillsets like learning agility, entrepreneurialism, and being holistic – why they matter to your sales success, and how you can develop them.  

I’m always looking for inspiration and practical ways to improve my own skills – one place I turn to is TED Talks. Take a listen to these six to be inspired to up your potential as a modern seller. 

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Here’s How Not to Follow Up with Your Sales Leads

Here’s How Not to Follow Up with Your Sales Leads

As someone who loves to learn stay current on sales and leadership, I’m usually immersing myself in an ebook, white paper, or webcast. In today’s world of content marketing, thought leaders publish these pieces to stay in the forefront of our minds and establish their credibility.  Of course, lead generation is another benefit of content marketing. Every time we download content, we add ourselves to that company’s lead-gen list. What happens next requires a delicate balance. Not too long ago, I wrote about lack of follow up and what it can do to the sales process. I think we can all agree no follow up leads to no sales.  But over-aggressive and poorly-timed follow up doesn’t reflect well upon you or your business either.  Recently, a member of my team downloaded a free ebook. It was her first contact with the company. Within hours, before she even had a chance to open the ebook, she received a call about...

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