Aug 1, 2023 | Guest Posts/In the News, Sales Strategy
Guest Article in TD Magazine An organization is only as strong as its growth engine, and the sales function is the fuel for that growth. Organizations continue to be challenged with hiring, onboarding, promoting, and developing sales teams for long-term success. One...
Feb 21, 2023 | Guest Posts/In the News, Sales Leadership, Sales Strategy, Sales Training
Guest Article for Training Industry It’s not easy being a sales manager. In fact, you could argue they have one most challenging roles in any organization. Are your next-gen sales managers receiving training to build their capabilities? To succeed, next-gen...
Dec 14, 2022 | Guest Posts/In the News, Sales Leadership, Sales Training
Growth. It’s a hot topic in boardrooms across the country. As organizational leaders look to remain resilient and thrive during disruption, smart sustainable growth is a key priority. Every CEO should take a vested interested in sales performance as an indicator of...
Feb 19, 2019 | Guest Posts/In the News, Sales Training
Think for a moment about all the brands, products, and services you buy in a given day or week. Is there that one you would intentionally seek out, that one that you would go out of your way to buy, even if other options were available?
If the answer is yes, then that company has created a sense of loyalty in you. Loyalty is what helps them to rise above everyone else in your decision-making process.
How can you create more loyal clients? You must become an ambassador.
I recently delved into this this topic on the Accounting Today blog, Voices, providing some information on industry trends, as well as skills that help set ambassadors apart from their competitors.
Dec 4, 2017 | Guest Posts/In the News, Sales Training
Look around you. It’s a world of sameness. Many products and services have similar features and benefits, and promise similar results. What makes you different? Your customers need a reason to do business with you. Sales organizations must change to meet this new...