Mar 6, 2019 | Sales Training
LinkedIn can be a powerful social selling tool. But as Uncle Ben said to Peter Parker in Spider-Man, “With great power comes great responsibility.”
When I’m building relationships with potential clients, LinkedIn InMail and invitations are part of my social messaging rotation. These tools are very effective for background research and opening doors for that next step in a conversation IF they are used effectively. When done wrong, this outreach can very quickly shut down a conversation and a potential relationship.
Not long ago, I received a message that I’d file under the social selling “done wrong” category. On the blog this week, I take a look at the message and share tips for how you can be sure to not make the same mistakes.
Feb 20, 2019 | Podcasts, Sales Training
We Are in a World of Sameness The Social Capital Podcast is hosted by Lori Highby. In a recent episode, Amy Franko joined Lori to chat about Amy’s book, The Modern Seller and how to differentiate in a world of sameness.. You can listen to the conversation here:...
Nov 11, 2018 | Podcasts, Sales Training
Achieve Modern Sales Success Vengreso’s Selling with Social sales podcast provides actionable insights for modern sellers. Mario M. Martinez Jr is the CEO and Founder of Vengreso and the host of Selling with Social. He spent 82 consecutive quarters in B2B Sales...
Oct 26, 2017 | Podcasts, Sales Leadership, Sales Training
Today’s business environment requires you to thoughtfully expand your networks, to cultivate and leverage them in ways that go beyond traditional marketing and selling. Do you know how to find and make those connections, and turn kernels of a new relationship into a long-term loyal customer?
I’m thrilled that the B2B Growth Show invited me to be a part of their podcast series to talk about the topic of Social Capital. I invite you to take a few minutes to tune in to my conversation with host Jonathan Green.
Mar 21, 2017 | Podcasts, Sales Training, Videos
By Amy Franko A year or so ago, I had the great fortune of meeting Phil Gerbyshak on a Twitter chat. Phil is a well-established authority on social selling– and an all-around fun guy. We had the opportunity to chat recently on the topics of social selling and...
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