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SALES PERFORMANCE AND LEADERSHIP DEVELOPMENT INSIGHTS FROM AMY FRANKO
The Modern Seller and Personalization in Sales Outreach & Prospecting
Worldwide, sellers have seen their numbers slow in the wake of COVID-19. Granted, experiencing highs and lows is not new to sales professionals. But businesses who are agile and able to see the full picture have already started re-imagining and re-pivoting their sales strategies and sales processes. As businesses are adapting to the environment day by day, it is pivotal to also understand how you can improvise and prospect in this virtual world. In this webinar with Hippo Video, I take on the future of business, how sales professionals can react, and how personalization will leave an impact. You'll learn: Why sales outreach and cold emails are an integral part of any business. What is the difference between cold emails that work and those that don't. Why personalization works in sales outreach. What misconceptions people have about personalization in sales outreach. My take on the future of sales, as...
Modern Selling During the Restart
You might say that even in the best of times, selling takes moxie. Even more so in times of disruption. Last year Amy appeared on the She's Got Moxie podcast with Joy Chudacoff, but a lot has changed since then! On this new episode, Amy talks about the first steps you can take to approach your clients NOW. She also shares with us the main principles of The Modern Seller, what she has been doing to help manage this challenging time, her plans for the future, and much more. You'll learn: WHY taking on the role of an “Ambassador” is the Key Right Now The 5 principles of The Modern Seller The 3X metric and why you need to get on board with this Why putting a microscope on your BEST clients is the BEST use of your TIME Why “shrinking or hiding” is the absolute worst decision to make Excellent clarifying questions to help you, help your clients For more information on excelling through today's chaos, you...
The No. 1 Communication Challenge Facing Leaders
What's the top communication challenge facing leaders today? That's what Julia Wojnar asked Amy Franko on the Unleash Your Presence podcast. Amy's answer: Executive Presence. Listen in to the podcast below to learn about: Why we need leaders with executive presence. How to use improvisation to improve your communication skills and executive presence. What book left a lasting impression on Amy and why. What habits women leaders frequently need to improve upon to build their executive presence. Which strategies you can use to further develop your leadership skills. For more leadership tips, watch for Amy's new ebook, which is coming soon.
The Commoditization Tipping Point
The commoditization tipping point changes the way our clients think and buy, At some point, every sales person and marketer feels like they are being pulled into the commodity trap with increasing pressure on margins. In this new episode of the Revenue Growth Podcast, Amy Franko talks with host Darrell Amy, sharing relevant lessons she learned from her experience in the computer industry. You'll discover new ideas to help you escape the commodity trap as we explore the five skillsets of Modern Sellers. Listen to the podcast here. For more information on the trends disrupting the new sales economy, read this post from our archive.
How to be Agile in Business
COVID-19 has forced changes throughout the entire business world, making agility more important than ever. There are a lot of people in sales, leadership, management, and marketing that are going to have to pivot and adjust to the circumstances at hand, and ensure that they can approach these changes in the best way possible, without getting overwhelmed. That’s a key factor in agility. And while agility has taken on a whole new meaning in the short term, it also has long term implications. The ability to have an agile team and be agile as an individual is a top-five skill that organizations are hiring for today, and will continue to hire for in the future. Amy Franko explores how to be agile in business in this SalesPop expert sales interview, hosted by John Golden.Some topics they discuss include:The Dichotomy of Agility:If you have a rigid mindset or way of doing things, it’s not going to support you in...
5 Tips to Build Your Agile Sales Methodology
We're in a season of pivot, and for sales professionals and sales leaders, it's all about agility. I joined Darryl Praill on a new episode of Vanilla Soft's INSIDE Inside Sales Podcast to talk about this next-generation selling skill. Agility has always been an important skill, but in days like this, it rises to the top. Because when something’s not working, it’s the ability to see the challenge and pivot to a different approach that can be the difference between success and failure. It’s applicable to major organizational initiative, as well as any selling situation or sales conversation that you might be having. Someone who’s agile can...
4 Strategies Entrepreneurial CPAs To Become Trusted Advisors
How can CPAs position themselves to survive -and thrive- through COVID-19? Amy Franko made a return appearance on the Entrepreneurial CPA Podcast with Garrett Wagner to discuss how to pivot, how to interact with clients, and how to continue the important job of business development-- while also delivering client solutions. Whether you run a firm or are part of the firm, these tips can help. Shift your mindset. Most CPAs have likely transitioned to a home office and are not seeing clients face-to-face, as you typically would, especially at this time of year. Lots of issues are vying for your clients' attention. Think through, how can you be of service to your clients and establish yourself as a trusted advisor to them? Part of your job is to cut through the clutter, to connect with them, and help them prioritize what’s most important to their business and their team right now. If you can home in on that,...
Video: 3 Fresh Strategies for Selling Through Disruption
The arrival of COVID-19 changed the way we live, work, and sell. My friend and fellow sales expert Tibor Shanto launched a video series to share insights on how to positively approach the times we are in. I was pleased to be his guest on a recent episode. In our discussion, I offered three actionable strategies for selling through COVID-19—and beyond. All of them revolve around being agile, which of course is one of the five dimensions of being a Modern Seller. Here are some highlights, and you can watch the full, 8-minute video below. First, if you’re agile, you’re a fluid thinker. You adapt quickly to ambiguity. You probably love the fast pace of change. When you’re agile, you’re seeing ahead of the curve, adapting and navigating through what’s next. Agility is always an integral skill in sellers and leaders, but it’s especially essential during disruption. We have to not only be nimble in our decision...
From Survive to Thrive: Guide to Maintaining Agility in Chaos
It’s been about a month since the world turned upside down with COVID-19, and it has created so many unknowns for us personally and in our businesses. I also believe there’s huge opportunity in moments of disruption. Opportunity to reevaluate and reset. Opportunity to serve others. Opportunity to come out even stronger on the other side. As I look forward, there’s one thing that’s for certain. There’s never been a more important time to maintain agility. Agility will help you to keep optimism and harness opportunity in uncertainty. All things that your teams need in these moments from you as a leader. All things that...
Strategic Relationships and Social Capital in Times of Crisis
The disruption caused by the coronavirus is profound and far reaching. Effects may vary a bit by industry or location. But one thing we’re all experiencing together is the challenge --and opportunity-- of staying connected. It is a reminder that we’re all connected and that our relationships matter even more. To thrive in sales uncertainty and build relationships of lasting value, one tool in your toolkit stands out above the rest. Social capital. Social capital is the collective value of our relationships, and the win-win results we create through them. It may not be on your company’s P&L statements, but it is one of the most important things we can be investing in, especially right now. When we focus on our social capital strategically and the relationships that we're building, it serves us well in times of uncertainty. When we invest in social capital and build relationships, we have an opportunity...
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